11 years ago, I was a successful banker that spent most of my time on the road. I knew it was time for a change so I decided to work from home so I could spend more time with my family. Of course, being at home gave me even more time to research what I had always dreamt about. I would open a retail flagship boutique in a building our family had owned for 25 years. I was told it was a poor location that wouldn’t work because it is in the middle of mechanic shops, commercial property, and a huge national hardware store. I wanted it even more and the location never concerned me; I knew with my background and extensive knowledge in fashion that people would come. "Be Envied" was born and is now a very successful designer clothing store in Colorado.

I bring customers trendy fashion, beautiful jewelry, and one of a kind items at one of a kind prices. I exceed my customer's expectations and this brings them back. Because of my expertise and passion for all things designer, we launched our Internet retail store www.shopbeenvied.com in 2008 to build on the success of our flagship store. I have a simple philosophy; make sure everyone is completely satisfied.

We all have version's of what fashion is. My version - It's what makes you feel confident, bold, comfortable. ---And we make you feel comfortable at Be Envied... Anne Niccoli